Create a Form Letter for Potential Customers
Now is a good time to work on a letter that you can send out to potential customers. This letter isn’t to be sent out to random people, rather people that you almost made a sale with. This letter will remind them that you are available for work and is simply being sent to see I they are ready to make their decision. A sample letter would be:
Dear Sam (if you are on a first name basis),
It was so nice speaking with you in December. I hope that you had a nice holiday season and that life is treating you well. I am just writing to see if you had started the big project that we spoke of. As you already know, I have 20 years experience working with publication companies, and I know that I could help you achieve your goal within your budget. If you are ready to start your project, I am available for a free hour consultation. Call me any time, day or night.
Ps. I have included our e-zine. I hope you enjoy it.
Sincerely,
Rachel Goldstein
AllFreelance.com
999-999-9999
Review Your Marketing Materials.
You should stop to analyze why you aren’t busy with projects. Now is a good time as any to set some time aside to review your marketing materials. Is the design too flashy or outdated? Was your design created with MS Word and printed out on your home printer? If so, I suggest that you have your marketing materials printed out professionally. You will find an increase in business if you step up and have your brochures, business cards, etc. printed out by a commercial printer. You should also look at the copy on your marketing materials. Show your brochure and other marketing materials to family and friends to see what they think. If you have enough money, have a professional copywriter rewrite your copy.
Rethink Your Business and Marketing Plan
Revisiting your business and marketing plan is always tedious and something that you probably aren’t going to be too excited about doing. However, if business is slow, you might be going through a slump because the market has changed. Another possibility is that your business focus has changed without you even realizing it. Take the time to analyze your marketing and business plan and hopefully something good will come out of it.
Review and Update Your Website or Blog
If you already have a website or blog, then take some time to update the design and copy on the web site. Make sure there aren’t any typos and that your marketing copy is working for you and your business. If you need to, consider hiring a professional copywriter and / or web designer.
Take the Time to Learn Something.
As a freelancer, you are supposed to be an expert in your field. With an overbooked schedule, you probably haven’t had the time to keep up with new standards in your industry (especially if you are in a technical field). Now is the best time to jump back into school. There are plenty of online courses that you can take or you can take a course at your local community college. Just remember that you will most likely get a client (or two or three) before you are finished taking your course, so I don’t recommend taking more than one course at a time. However, if you can find short classes or classes that you can finish at your own pace, then you can take as many as you please.
Work on Your Financial Records
If you are anything like me, then you put off your bookkeeping tasks until the last minute. Now is the time to work on this tedious task. Find all of your receipts, credit card statements, and bank account statements. Get to work placing all of your revenue and expenses into your bookkeeping system.
Write Articles
As a freelancer, I am sure that you are always looking for ways to promote yourself and your business for free. Well, the best way to do this is to get your name out on the web by writing articles and submitting them to article banks and sites that accept submissions. You can increase your visibility drastically by just submitting one article. However, I recommend writing many quality articles to show your expertise in your field. Make sure that you are referenced in these articles. Something like this works best:
John Smith
Fake Company
Expert Web Designer
http://www.fake-company.com/
fake-company@server.com
Some web sites won’t let you have all of this information written as a signature on the article, but they will let you have a summarized version. If not, at least insist on your name and website address being added to the article. In order to utilize this idea to promote yourself with this viral marketing technique, bookmark this page full of article banks and article submission sites so that you will know who accepts articles.
Copy Paper Items into Digitized Format
Do you have a rolodex that is busting at its’ seams? Do you have phone numbers all over pieces of paper and sticky notes covering your desk? Are you a chronic note taker (but on paper)? Now is a great time to put your paper items into digital format. You might want to consider getting a PDA or an iPhone to reduce your paper clutter.
Look for Ways to Cut Costs
Now that you have some free time on your hands, you can take the extra time to research more economical options to your business practices. Some things that you can take a look at are:
- Look at other Internet Service Providers in your area to make sure that there isn’t a plan available from another company that better suits your needs and your pockets.
- Look at your telephone plan. I pay a ton less, now that I use my cable company as my phone plan. They gave me a low price for TV cable, phone service, and cable modem service.
- Don’t forget about your cell phone plan. Are there lower plans out there?
- Office supplies costs much less online because you can sort by lowest price. And I love that Staples ships for free.
- You can buy toner and ink to refill your printer cartridges. This is much cheaper than buying new cartridges and much better for the environment.
Survey Your Clients and Potential Clients
How else are you to know what your clients want unless you ask them? Write up a survey. Start by asking them how they would want to keep in touch and work your way up to what additional services can they could use? Also ask about how satisfied they have been with your services and how you could have improved. Keep it brief and make it easy to respond. You should offer those who fill out the survey in full a discount on one future order, a free gift, or a gift certificate to a business like Amazon.com or other store. You’ll learn some very valuable information on how to adjust your business offerings or operations to keep — and maybe even gain — customers. Then you can compile all of the questions and answers. You can use these questions and answers on your web site.
You can also ask your clients what questions they would want answered. These would be questions that probably most potential clients would want to know to. You could answer your clients’ questions and then also use your answer as an article for your newsletter, blog, or web site.
