Ask Local Friends and Family Members for Help
Just because you are not in a business relationship with friends and family, don’t let the opportunity to utilize your friends’ resources slip away. Friends can provide you with referrals, introduce you to prospects, endorse your services, display your business’ literature in their homes or offices, and distribute or publish your business information. Just remember to use tact and don’t go over the line and be too pushy or salesman-like with your friends and family.
The Radio Can Be Your Friend
Believe it or not, the radio can be more effective than television advertising and often more cost effective too. If you decide to advertise on the radio, then I suggest that you find professional help to develop a radio campaign for you. However, radio is very seldom likely to work as a sole medium for an advertising campaign unless you put a significant amount of investment into it. Trying to buy one or two commercials a day in a run-of-schedule rotation is throwing your money away if the results you expect are lines of people at your door. You need more repetition and a great promotion to draw that kind of notice.
You Should be a Walking Advertisement
You should wear your clothes and accessories as an advertisement. What do I mean by this? You should buy hats, shirts, coats, and bags with your company information on it. Now everywhere you go, people will see your advertisement and possibly even ask you about it. Your shirt or hat or whatever is a great icebreaker. Won’t it be nice for someone to ask you about your company rather than having to get into another uncomfortable position where you need to bring up your company out of nowhere?
Road Signs as Marketing Signs
You see people hanging up signs on road signs. It might be tacky, but it must work if people continue to do it. I have never done this because I think it is in bad taste. However, if you are braver than me, give it a try. WARNING: Don’t Cover Road Signs, only use the post. Otherwise you could accidentally cause an accident.
Stay in Contact with Past Coworkers
You should stay in contact with past companies that you worked for as an employee. Make sure to let them know that you are available for outsourced projects that might pop up.
Your Checks Too
On your business checks, you should write a tagline underneath your business’ name. A good tagline would be something like “We design brochure and logos”. You never know who will see your check and be interested in your services.
Create Your Own Locally Published Directory Online and / or Offline
Create your own local business directory to get to network with other local business owners and to get your name out there in a unique way.
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