Call in to Radio Shows
Call into talk radio shows and somehow try to shamelessly plug your business without appearing as if that was what you were calling for. Free PR is always fun.
Get Listed with Trade Associations.
Sign up with relevant trade associations and get listed in their offline directories. I would list these trade associations but since I don’t know what field you are in, you will need to find these on your own. Good luck.
Free Note Pads with Coupons
People eat up free note pads because they are so useful to have around. An innovative way to market your services is to pass out free notepads to people that have ads intermingled every ten pages or so. Your sales will almost definitely pick up with this marketing strategy.
Direct Mail Campaign
Create a mailing list yourself by looking in the phonebook, using an online directory, The Chamber of Commerce, The Better Business Bureau, or by contacting trade associations. Or you can purchase a mailing list from many online sites. A well designed and written direct mail can help your business brand awareness and even result in many new customers.
Create a Unique Organization.
You can try creating a unique local organization appealing to a target group of members. Many associations and organizations have been created to market a business. You can either create a group to target all business owners or create a targeted niche market such as publishing. Get creative, have fun, and get noticed.
Be a Sneaky Snake at Libraries and Book Stores
If you are having troubles finding business leads, then this tactic might work for you. Although, it might also work against you. Go to local book stores and libraries and place business cards in books that make sense to your business. When people find your business card, maybe they will give you a call. On the other hand, you might get in trouble from the library or book store. Or, the person who finds the business card might think that you are a jerk for putting your business card in the book. Who knows though, it could work for you.
Connect Yourself with Local News or Current Events
A good way to get into the local newspapers, magazines, radio, and TV is to tie yourself in with current local events. Find a news story that you can connect to as a freelancer. For example, if you are a freelance dietician and you see a news report about the increase in obesity amongst children, you just found yourself a good story. Issue a press release to local media and get yourself on local radio shows and in newspapers and magazines as an expert in your field.
Flyers in the Bathroom Stall
I know, I know, this one is a little desperate. But, if you are desperate for more business, then swallow your pride and stick flyers on the inside of bathroom stalls.
Stand Out at Trade Shows Before it Begins
Paying special attention to trade-show attendees the night before a trade show can be hugely successful in leading to new business. It is very important that you stand out in the crowd. In order to get a leg up on competition, start working on networking the night before. Hang up marketing door hangers on hotel rooms boasting discounted rates. You can also leave branded freebies in front of hotel room doors. An additional detail that will get noticed is if you write a personal note stating how excited you are to meet them at the trade show the next day. You will stand out and definitely be noticed.
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