Your Local Cable Channels
You have probably seen the ads that run on your local television channel(s). Sometimes these ads are rolling while they play music. Enquire with your local cable company to see how expensive it is to run an ad.
Take Advantage of Bored Bus and Train Passengers
Most bus stops have a spot to list an advertisement. People waiting in the bus stop are usually bored out of their minds. Give them an advertisement to focus on while you have their attention. Maybe when they arrive at work, they will give you a call hire you for a project. Another option is to purchase an ad on the side of the bus or on the inside of the bus.
Print Out Funny and / or Unique Bookmarks
Promote your business in a fun way by printing out funny and / or unique bookmarks (with your biz info on it as well) and place them in book stores, libraries, and coffee shops.
Schedule Speaking Engagements
Although we all have a shy side, if we are going to have a successful freelance business, we have to learn to swallow our pride and network with others whenever we get a chance. Try to get your foot in the door to host presentations or seminars. The more people you can get in front of the better. You will become known as the expert in your field in your local area and your business will boom. Also, you should try to find out more about professional groups in your career field. Do they exist in your area? If they do, you should join and network amongst your peers. You would be surprised at how many jobs can come from these professional groups.
Write a Column in Your Local Newspapers and Magazines
Try Submitting your great ideas to local newspapers and magazines. Publishers are always looking for content and it is a great way to get the word out about your knowledge in your specific field.
Do Something Controversial for the Free PR.
Try doing something controversial to get free PR for your business. Don’t do anything too crazy though”¦I don’t want to hear about you in the news.
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