Distribute Your Free Printed Newsletter to Local Businesses
Many small businesses love getting free magazines and newsletters for their customers to read. Distributing your own printed newsletters is an effective way to promote your business. Allow people to cut out a postcard to subscribe to your printed newsletter (or provide a web site url for them to subscribe). So as you can see, by having a printed newsletter, you are collecting mailing address information about potential customers. And a benefit is that printed newsletters can be virtually free if you use your own printer. Writing articles for your printed newsletter is time consuming, but it is worth it when you prove yourself to be an expert in your field to your local area.
Newsletter Cross-Promotion Works
Find other industry leaders who publish newsletters. Cross promote in each other’s newsletters. Don’t cross promote in a direct competitor’s newsletter, but rather find someone who is in a similar field. For example, print designers could promote themselves with web designers, photographers, writers, etc.
Get Involved in Social Events
Social events are a great place to network too. Just don’t overdo it. Just be friendly and there will be an appropriate time to mention what you do. Some examples of social events are church, synagogue, and school events.
Your Mail and Packages Too
On all of your outgoing packages and mail, you should include your Company Name, tagline, and website (if you have one). Just purchase a stamp or labels and this will be an easy task and a cheap advertisement that might get noticed”¦you never know who will see it and give your business a chance.
Participate in Trade Shows
Get a leg up in your industry by participating in trade shows. This is a great way of getting your name out to industry leaders.
Sponsor a Local Sports Team
Sponsoring a local Little League baseball team or other sports team is a great way to get noticed. Your company name all over the kids’ uniforms is a lot of recognition for your company AND it feels great to do as well.
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