A CD-ROM Business Cards
Why not be different and create a CD-ROM business card. Pass out your CD-Business Card at trade shows, seminars, fairs, or anywhere. You can even send them in a direct mail piece.
A Business Card as a Guide
A great idea is to create business cards that unfold into a mini-guide. Your business card can be a guide that helps your potential customers with field related topics. For example, a graphic designer’s card could open up into a mini-guide for printing, fonts, colors, etc.
Business Card Magnets
Business Card Magnets are a great way to keep your business card handy and useful. I always need more magnets, and I keep all of the magnets that I get. Maybe other people do.
Come Up with an Elevator Speech
An elevator pitch is a short speech that can be delivered in the time it takes you and someone else (poor soul) to get from the ground floor to the top floor. You need to come up with a short speech that in that short amount of time will pique the interest of whomever gets stuck with you during that ride. Even though it is called an elevator speech, that doesn’t mean that it can only be given in an elevator
Offer Your Services for Free to a Local Non-Profit Charity
Why not do something good and at the same time get some great coverage. Provide a free service to a local charity in exchange for some sort of promotional coverage of your business. For example, if you are a Graphic Designer, offer to design a charity’s brochure for free. In return, you can ask to have “˜Thanks to ABCDEFG Company for Donating the Design of this brochure”. This is great coverage and great PR. Call the local newspaper and media and tell them about your good deed. You could get some great coverage and get a good feeling from doing a good deed.
Sponsor a Charity Event
Sponsor a local charity event and get recognition for your company (along with the resulting good feeling of helping a charity). Call the local newspaper and media and tell them about your good deed. You could get some great coverage and get a good feeling from doing a good deed.
Offer Free Consultations to Potential Clients
People love to get things for free. Utilize this knowledge to your advantage. Sometimes just offering a free consultation will land you the job, however, sometimes it won’t. When a client meets with you, you already have your foot in the door, so I think that it is worth the risk (if you are just starting out that is).
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