Offer Free Demonstrations of Your Services
Visit local businesses (that are related to your services) and offer to provide free demonstrations and lessons to their customers. Promise that you won’t schmooze the customers and they will probably take you up on your offer. After all, by providing your free demonstrations, more customers will come into their store that day. Make sure to have leaflets, business cards, flyers, and promotional freebies available for everyone.
Yuck…Cold Call Potential Customers.
I don’t like cold calling, but I have done it. I wrote an article about cold calling a few years back. You can refer to it right here.
Create a New Local Holiday
Who says that you can’t create your own holiday? I never seen or heard about a law against this. Get creative and make a holiday up that promotes your business’ services. Some examples of a new holiday are “Free Ice Cream Day” or “Give Art to a Friend Day”. The most important part of this process is to publicize, market, and announce your new holiday. You will get noticed and hopefully receive new customer contracts.
Every Customer Gets 2 Cards
How about paper clipping 2 business cards onto your invoice or correspondence with a personal note asking your customer to keep one and to give the other one to someone who could use your services. If you have a good relationship with your customer, he or she will be glad to help.
Bribe Your Customers
There is nothing wrong with a little bribe, right? Well, in that case, why not offer your customers an incentive to refer new customers to you. Why not offer a percentage off your customer’s next (or current) order if they refer a friend to you. Now your customers will have a reason to talk about you and your services.
Find an Agent to Promote You and Your Services
If you are having way too many problems finding new customer leads, then maybe you should consider finding an agent to promote your services. When your agent finds you a client, they you will need to give your agent a percentage of your profits.
Sponsor a Local Contest or Event
A good way to get local recognition is by sponsoring a local contest or event, such as a fair, an art show, or a play.
Customer of the Month
Award a “Customer of the Month” every month and see how excited each customer gets. Award a certificate or plaque that can be then hung in your customer’s place of business. The award can remind them of your services as well as become an attention getter for visitors of your client’s office.
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